Print Emwa 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Transcript' by Colophon Foundry, 'Lyu Lin' by Stefan Stoychev, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, packaging, headlines, signage, craft branding, playful, rustic, handmade, friendly, casual, handmade texture, casual display, tactile feel, approachable impact, rough-edged, chunky, inked, soft-cornered, organic.
A heavy, inked display face with simplified print letterforms and subtly irregular outlines. Strokes are thick and mostly monolinear, with soft corners and small nicks that suggest a hand-cut or stamped texture. Counters are open and sturdy, curves are slightly squared off, and widths vary from glyph to glyph, giving the set a lively, uneven rhythm while staying legible at larger sizes. Figures are compact and punchy, matching the letters’ chunky proportions.
Best suited to headlines and short bursts of text where its bold, textured shapes can carry personality—posters, event flyers, café or market signage, and packaging. It also fits craft-oriented branding and labels where a handmade, tactile impression is desirable.
The overall tone is approachable and handmade, with a lightly rustic, DIY character. Its roughened edges and bouncy spacing create a warm, informal voice that feels crafty and playful rather than polished or corporate.
The design appears intended to deliver a strong, friendly display voice with a handcrafted feel, combining sturdy readability with intentionally imperfect edges for warmth and character.
The texture is consistent across the set, reading as intentional distressing rather than random noise. Uppercase forms feel blocky and poster-like, while the lowercase keeps a simple, printed structure that maintains clarity in short text despite the organic irregularities.