Sans Normal Yeni 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ciutadella' and 'Geogrotesque Sharp' by Emtype Foundry, 'Panton' by Fontfabric, and 'Mazot' by Hurufatfont (names referenced only for comparison).
Keywords: packaging, posters, headlines, children’s media, branding, friendly, handmade, casual, approachable, playful, human warmth, casual branding, hand-drawn feel, soft friendliness, rounded, soft corners, brushy texture, slightly irregular, open apertures.
A rounded sans with gently irregular, hand-made outlines and softened corners. Strokes are consistently thick with little visible contrast, but edges show a subtle brush/ink texture that keeps shapes from feeling mechanically uniform. Counters are generally open and generous, terminals are blunt rather than sharp, and the overall rhythm is lively with small variations in width and curve tension across glyphs.
This style works well for branding that wants to feel approachable—such as cafés, small businesses, food packaging, or craft products. It’s also a good fit for posters and short headlines where the handmade texture can be appreciated without relying on tight, high-density reading.
The font reads warm and personable, with an informal, human touch. Its slightly wobbly contours and rounded forms create a relaxed, friendly tone that feels more craft-oriented than corporate.
The design appears aimed at delivering a friendly sans structure while preserving the warmth of hand-rendered lettering. The controlled proportions keep it readable, while the uneven contours and rounded terminals inject personality and an analog, inked presence.
In text, the irregular edge texture becomes a defining character feature, giving lines a soft, printed feel. Numerals follow the same rounded, casual construction, staying visually consistent with the letters.