Sans Normal Bobom 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: ui text, web copy, branding, signage, headlines, neutral, modern, clean, friendly, practical, versatility, legibility, neutrality, contemporary tone, geometric, monoline, open apertures, rounded forms, crisp terminals.
A clean sans with largely circular and elliptical bowls, steady monoline strokes, and crisp, straight terminals. Uppercase proportions feel balanced and contemporary, with broad, open counters in letters like C, G, O, and Q, and straightforward, unembellished construction across the set. Lowercase forms keep a simple, readable rhythm: single-storey a and g, compact shoulders on n/m, and a short, functional t crossbar. Numerals are plain and sturdy, matching the same even stroke and rounded geometry.
This font suits interface and web typography where clarity and consistency matter, and it scales well from body copy to subheads. Its straightforward shapes also make it a solid choice for signage and general-purpose branding that needs to feel current without drawing attention to the letterforms.
The overall tone is modern and matter-of-fact, with a calm, approachable neutrality. Its smooth curves and open shapes give it a friendly, non-technical feel while still reading as contemporary and polished.
The design appears intended as a versatile, all-purpose sans that prioritizes legibility and a tidy, contemporary presence. It aims for broad usability through simple geometry, open counters, and an even typographic color.
Stroke joins and curves are handled smoothly, keeping texture consistent in running text. Spacing appears even and comfortable, producing a clear, unforced color in the sample paragraph.