Sans Other Abgot 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'JAF Bernini Sans' by Just Another Foundry, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, retro, friendly, quirky, bold, display impact, friendly tone, retro flavor, attention grabbing, soft corners, flared terminals, bouncy rhythm, chunky, informal.
A heavy, chunky sans with softly swelling strokes and subtly flared terminals that create a carved, poster-like silhouette. Curves are full and round, counters are compact, and joins tend to be smooth, giving the letterforms a sturdy, slightly bulbous presence. The overall rhythm is lively, with gentle in-and-out shaping along stems and a mildly uneven, hand-cut feel while remaining clean and upright in construction.
Best suited to short, high-impact settings such as headlines, posters, packaging, badges, and brand marks where its chunky forms and flared terminals can be appreciated. It can work for brief blocks of copy at comfortable sizes, but it shines most when given room—especially for playful campaigns, display typography, and attention-grabbing signage.
The tone reads cheerful and characterful—more fun than formal—evoking mid-century display lettering and playful signage. Its bold massing and soft flares add warmth and a hint of whimsy, making text feel approachable and a little mischievous rather than technical or corporate.
The design appears intended as a personality-forward display sans: bold enough to command attention while using softened shaping and flared ends to avoid a rigid, geometric feel. Its consistent upright structure suggests a practical headline tool, with decorative stroke modulation added to deliver a distinctive, retro-leaning voice.
In sample text, the dense color and compact counters increase impact but can reduce clarity as sizes get smaller or lines get tight. The distinctive terminal shaping is a key identifying feature and becomes more pronounced in all-caps and headline settings, where the bouncy texture reads intentional and decorative.