Sans Superellipse Hukav 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Helvetica' by Linotype, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, modern, sporty, poster-like, high impact, geometric cohesion, approachable strength, modern clarity, rounded, compact, blocky, soft-cornered, geometric.
A heavy, geometric sans with rounded-rectangle construction and generous corner radii. Strokes are broadly uniform with minimal modulation, creating dense, high-impact silhouettes. Counters tend to be compact and squarish-oval, while curves resolve into smooth, controlled arcs rather than sharp terminals. Proportions feel slightly condensed and sturdy, with consistent vertical stress and a rhythm built from wide stems, short joins, and tight apertures in letters like S, a, e, and s.
Best suited for headlines and display typography where weight and shape can carry the layout—posters, branding marks, packaging, and short, punchy messaging. It can also work for signage and UI labels when used sparingly and with ample spacing to keep counters and apertures from feeling crowded.
The overall tone is bold and confident, balancing muscular weight with approachable softness from the rounded corners. It reads as contemporary and energetic, with a no-nonsense clarity that still feels friendly rather than severe.
The likely intention is to deliver maximum impact with a clean, geometric voice, using rounded-rectangle forms to soften the mass and keep the style approachable. It appears designed to be visually consistent and highly legible at display sizes while projecting a modern, confident personality.
The design’s superelliptical geometry gives it a distinctive, engineered look that stays cohesive across caps, lowercase, and numerals. It maintains strong presence at large sizes, where the rounded forms and compact counters become part of the graphic character.