Sans Normal Efrir 10 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', and 'Dexa Pro Variable' by Artegra (names referenced only for comparison).
Keywords: branding, editorial, advertising, packaging, ui, modern, friendly, airy, smooth, casual, approachability, modernity, clarity, motion, rounded, clean, open, geometric, streamlined.
A slanted sans with smooth, rounded construction and a spacious, open fit. Strokes are even and streamlined, with gentle terminals and broadly elliptical bowls that keep counters clear. Uppercase forms read clean and stable while the lowercase shows a slightly more human rhythm, with soft joins and simplified shapes that maintain consistent flow across words and numerals.
Well-suited to branding and marketing work where a modern, welcoming voice is needed, especially in headlines, subheads, and short blocks of copy. The open counters and even strokes also make it a practical option for UI labels, product packaging, and contemporary editorial layouts that benefit from a smooth italic texture.
The overall tone is contemporary and approachable, with an easygoing motion from the slant and rounded forms. It feels light on its feet and friendly rather than formal, giving text a smooth, upbeat cadence.
The design appears aimed at delivering a clean, modern sans voice with a distinctive slanted posture and softened geometry. Its rounded, open forms suggest an intention to balance clarity with warmth for versatile display and text settings.
Curves dominate the design, producing soft corners and generous apertures that help maintain clarity in continuous reading. Figures follow the same rounded logic as the letters, and the overall spacing feels deliberately roomy to support the wide, open texture.