Sans Superellipse Ipwa 7 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, dynamic, industrial, retro, impact, speed, branding, display, utility, oblique, rounded, squared, compact, punchy.
A heavy, oblique sans with rounded-rectangle construction and softened corners throughout. Letterforms lean forward with sturdy, blocky proportions and generous width, creating a strong horizontal footprint. Curves resolve into superelliptical bowls and rounded counters, while terminals are mostly blunt and cut cleanly, keeping edges crisp despite the overall softness. Stroke joins are tight and consistent, and the figures follow the same squared-round logic for a cohesive, sign-like texture in lines of text.
Best suited to display sizes where its wide, slanted mass can deliver instant impact—headlines, posters, sports and automotive-style branding, energetic packaging, and short signage phrases. It can also work for brief callouts or labels where a bold, condensed message needs to feel fast and emphatic.
The overall tone is fast, tough, and high-impact, with a sporty confidence that reads like motion and power. Its rounded corners keep the voice friendly enough to avoid harshness, while the dense silhouettes still feel commanding and attention-grabbing.
The design appears intended to combine a speed-driven oblique stance with rounded-rectangle geometry for a modern, manufactured look. It prioritizes strong silhouettes and consistency across caps, lowercase, and numerals to stay legible and forceful in high-contrast, attention-demanding settings.
In longer samples the forward slant and broad shapes create a strong rhythm with minimal interior delicacy, favoring bold blocks of text over fine typographic nuance. The numerals and lowercase maintain the same squared-round geometry, helping mixed-case settings feel uniform and engineered.