Sans Normal Dogoz 10 is a very light, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, packaging, ui titling, minimal, modern, elegant, calm, refined, clarity, neutrality, simplicity, modernity, space, airy, clean, crisp, extended, geometric.
This is a clean, rounded sans with thin, even strokes and smooth, geometric curves. Proportions are notably extended horizontally, giving letters a spacious, open rhythm while maintaining crisp terminals and clear counters. The lowercase has a tall x-height and simple, modern construction, with circular forms (o, e) and gently rounded joins that keep the texture light and uncluttered.
It works well for editorial headlines, brand wordmarks, UI titling, posters, and packaging where a light, contemporary presence is desired. The generous width and tall lowercase make it particularly effective in short-to-medium text settings such as headings, decks, and pull quotes where an airy, premium tone is beneficial.
The overall tone is calm and airy, with a refined, contemporary feel. Its light touch and generous spacing read as understated and elegant, leaning more toward modern minimalism than warmth or playfulness.
The design appears intended to deliver a neutral, contemporary voice with maximum visual openness. Its extended proportions and thin strokes prioritize a sleek, spacious texture suited to modern layouts and restrained branding.
Round letters are built from near-circular bowls with wide apertures, and the overall spacing feels deliberately generous. Numerals follow the same thin, clean logic, with curved figures (2,3,5) staying smooth and open and the 0 reading as a simple oval.