Serif Normal Pomaw 7 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'FF Kievit Serif' by FontFont, 'ITC New Veljovic' by ITC, 'Malabar' and 'New Aster LT' by Linotype, 'Garth Graphic' by Monotype, and 'Thermal' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, branding, heritage, authoritative, dramatic, formal, headline impact, classic authority, editorial voice, vintage flavor, bracketed, ball terminals, ink-trap feel, calligraphic, flared joins.
This serif features heavy, sculpted letterforms with pronounced thick–thin modulation and compact interior counters. Serifs are bracketed and often end in teardrop/ball-like terminals, giving many strokes a chiselled, inked-in quality. Curves are full and slightly squared off at stress points, while joins show sharp notches and tapered transitions that create a lively, engraved rhythm. The overall texture is dense and dark, with strong vertical emphasis and substantial stems that hold up well at display sizes.
Best suited for headlines, cover titles, and large editorial settings where its dense color and contrast can be appreciated. It can also work for branding and packaging that wants a classic, authoritative voice, especially when set with generous tracking or ample leading to keep the page from feeling overly dark.
The tone is traditional and commanding, with a distinctly editorial gravitas. Its dramatic contrast and pronounced terminals add a touch of vintage theatricality, suggesting classic book typography and newspaper headline energy rather than quiet neutrality.
The design appears intended to modernize a traditional serif headline look by combining strong contrast with expressive terminals and sharply defined joins. It aims to deliver impact and heritage at once, prioritizing personality and presence over minimalist restraint.
Round forms like C, O, and G read robust and slightly flattened at the extremes, reinforcing a sturdy, poster-ready silhouette. Numerals appear weighty and old-style in spirit, with distinctive curves and strong baseline presence, matching the assertive personality of the capitals.