Serif Normal Poley 10 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Dutch 801' by Bitstream, 'Times Eighteen' and 'Times Ten' by Linotype, 'CG Times' and 'Times New Roman' by Monotype, and 'Nimbus Roman No. 9' and 'Nimbus Roman No. 9 L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book jackets, magazines, posters, classic, formal, authoritative, literary, editorial impact, traditional tone, strong presence, classic readability, bracketed, ball terminals, compact, robust, crisp.
This typeface presents a robust serif design with pronounced stroke modulation and tightly controlled, bracketed serifs. Curves in letters like C, G, and S show strong thick–thin transitions, while vertical stems in H, I, and N remain dense and steady, giving the face a weighty presence. Counters are moderately enclosed (notably in a, e, and g), and the overall rhythm is compact, with sturdy joins and clear, crisp terminals; several lowercase forms exhibit subtle ball-like terminals and teardrop endings that add a touch of warmth to the otherwise firm construction. Numerals follow the same high-contrast, old-style-influenced feel, with distinctive shapes and strong vertical emphasis.
It is well suited to headlines, subheads, and editorial display where strong contrast and traditional serif detailing can carry a page. It can also work for book jackets, magazine titles, and poster typography that needs a classic, authoritative voice and bold typographic color.
The tone is classic and editorial, projecting authority and tradition with a slightly dramatic, headline-ready sharpness. Its strong contrast and decisive serifs read as formal and established, evoking bookish, institutional, and heritage cues rather than casual or tech-forward ones.
The design appears intended to deliver a conventional, reader-familiar serif voice with heightened contrast and a compact, emphatic build for impactful setting. It balances traditional letterform structure with enough sharpness and modulation to stand out in editorial and titling contexts.
At larger sizes the design’s contrast and bracketed detailing become especially apparent, and the compact proportions help create dense, impactful word shapes. The lowercase shows a traditional texture with a sturdy baseline and pronounced serifs that guide horizontal flow in text blocks.