Sans Normal Ugluh 13 is a regular weight, narrow, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, warm, casual, retro, friendly, lively, handwritten feel, friendly voice, expressive headlines, modern retro, humanist, calligraphic, soft, rounded, brushy.
A slanted, humanist sans with softly rounded forms and tapered stroke endings that suggest a brush or marker influence. Strokes show gentle modulation rather than monoline construction, with rounded joins and slightly elastic curves that keep counters open and readable. Letterforms are compact and tall-leaning, with a smooth rhythm and occasional asymmetry that adds hand-drawn character; the lowercase shows single‑storey shapes (notably a and g) and a looped, descending y, reinforcing the informal feel. Numerals follow the same softened, slightly calligraphic construction, with curved terminals and a consistent rightward slant.
It works well where an informal, personable tone is needed—brand marks, packaging, café or lifestyle signage, posters, and social media graphics. The narrow, slanted forms also suit short headlines and callouts, where the lively rhythm reads as intentional character rather than distraction.
The overall tone feels approachable and personable, like contemporary handwriting refined into a usable text face. Its italic energy and soft terminals give it a lively, conversational voice with a light retro flavor, suitable for friendly messaging rather than strict corporate neutrality.
The design appears intended to blend the clarity of a sans with the warmth of hand lettering, offering a streamlined italic voice that feels modern yet slightly nostalgic. Its softened terminals and gentle stroke shaping aim to deliver friendliness and motion without becoming overly decorative.
The alphabet balances clean sans structure with subtle gesture: terminals often finish with rounded, brushlike tapers, and curves are slightly sprung rather than perfectly geometric. This creates a steady texture in words while still allowing individual letters to feel expressive, especially in rounded capitals and the looped descenders.