Slab Square Hira 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Haste' by Monotype, and 'Chom' by Wundertype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, sturdy, retro, industrial, confident, collegiate, display impact, heritage feel, signage clarity, brand presence, blocky, bracketed slabs, compact counters, heavy joins, ink-trap feel.
A heavy slab-serif with broad proportions, strong horizontal stress, and blunt, squared-off terminals. Serifs read as chunky slabs with slight bracketing, giving corners a subtly eased, ink-trap-like feel rather than razor-sharp geometry. Bowls and counters are compact and rounded inside a largely rectilinear outer silhouette, producing dense, authoritative letterforms. The rhythm is punchy and even, with sturdy stems, short apertures, and a solid baseline presence across caps, lowercase, and numerals.
Best suited to display roles where weight and presence matter—headlines, posters, badges, and brand marks that need a sturdy, heritage-inflected voice. It also works well for packaging and signage where bold slabs help maintain clarity at distance and on textured or high-contrast backgrounds.
The overall tone is bold and no-nonsense, with a vintage, workwear flavor that feels dependable and assertive. Its blocky slabs and dense interiors suggest utility, signage, and classic print, while the softened joins keep it approachable rather than harsh.
The design appears intended to deliver maximum impact with a classic slab-serif structure: wide, confident forms, blunt terminals, and dense counters that hold together in bold settings. It prioritizes strong silhouette and legibility for attention-grabbing typography with a traditional, utilitarian edge.
Capitals have a pronounced, poster-like footprint, while lowercase retains robust shapes with clear differentiation and strong verticals. Numerals match the same squat, heavyweight construction, maintaining consistency for headlines and display settings.