Sans Normal Olrin 2 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, efficiency, bold branding, rounded, compact, geometric, crisp, high impact.
A compact, heavy sans with rounded, geometric construction and broad, even strokes. Curves are full and smooth (notably in O/C/G and the bowls of B/P/R), while terminals are clean and mostly squared, creating a sturdy, contemporary rhythm. Counters are relatively tight for the weight, and the overall spacing feels efficient, giving text a dense, poster-ready texture. Figures are straightforward and bold, with clear silhouettes and minimal ornamentation.
Best suited to headlines, bold editorial callouts, and brand wordmarks where high impact and quick recognition are priorities. It also works well for packaging and signage, especially in short lines or stacked layouts that benefit from its compact, weighty presence.
The tone is assertive and upbeat, balancing approachability from the rounded forms with authority from the strong weight. It reads as modern and pragmatic, suitable for messaging that needs to feel direct, confident, and uncomplicated.
The design appears intended as a robust, contemporary display sans: compact proportions, rounded geometry, and a simplified skeleton aimed at producing strong, clean shapes that remain readable and visually consistent at attention-grabbing sizes.
Uppercase forms lean toward simple, geometric archetypes, while lowercase maintains clarity with single-storey shapes where expected and sturdy verticals that hold up at large sizes. The overall color is dark and consistent, and the design favors impact and legibility over delicate detail.