Sans Superellipse Ipla 7 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, posters, headlines, packaging, gaming ui, sporty, retro, aggressive, kinetic, industrial, impact, speed, branding, display, condensed joins, rounded corners, ink-trap like, compact counters, slabless.
A heavy, forward-leaning sans with rounded-rectangle construction and softened corners throughout. The letterforms are built from chunky, compact strokes with tight internal counters and a slightly squared, superellipse rhythm that stays consistent across uppercase, lowercase, and numerals. Curves transition into straighter segments with small notches and cut-ins at joins, giving an engineered, high-impact texture rather than a purely smooth geometric feel. The spacing reads intentionally punchy, with dense silhouettes and short apertures that keep words dark and cohesive at display sizes.
Best suited for short, high-impact text such as sports identities, event posters, promotional headlines, packaging callouts, and bold UI labels where immediacy matters. It performs particularly well when set large, where the tight counters and sculpted joins read as intentional styling rather than crowding.
The overall tone is fast and forceful, with a sporty, headline-driven energy reminiscent of racing graphics and bold industrial branding. Its oblique stance and chunky geometry add urgency and motion, while the rounded corners keep it approachable enough for pop-culture and entertainment contexts.
The design appears intended to deliver maximum visual punch with a streamlined, rounded-rect geometry and a built-in sense of motion. Its consistent, compact construction suggests a focus on branding and display typography where a distinctive, energetic voice is more important than quiet neutrality.
Distinctive details include tight, squared counters (notably in O/0 and B/8 forms) and angular terminals that appear subtly chamfered, reinforcing a machined look. Numerals follow the same compact, muscular construction, maintaining strong color consistency in mixed alphanumeric settings.