Sans Superellipse Ishu 1 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, playful, retro, chunky, sporty, impact, display, softened geometry, retro nod, rounded, blocky, squared, compact, sturdy.
A heavy, rounded-rectangle sans with squared curves and broad, flat terminals. Counters are tight and mostly rectangular, creating a compact, ink-trap-free texture that reads as solid and dense. The lowercase shows single-storey forms (notably a and g) and a short, sturdy t, while bowls and apertures stay relatively closed, reinforcing the stamp-like mass. Figures are similarly blocky with softened corners, giving a consistent, geometric rhythm across letters and numerals.
This font is best suited to large-scale display work where its blocky superelliptical forms can carry personality—headlines, posters, brand marks, packaging, and punchy signage. It also works well for short UI labels or badges when strong emphasis is needed, provided sizes are sufficient to keep the tight counters clear.
The overall tone is assertive and high-impact, with a friendly softness from the rounded corners. It evokes retro display lettering and bold industrial labeling, balancing toughness with an approachable, game-like energy.
The design appears intended to deliver maximum impact through compact, rounded-rect geometry and consistent, heavy strokes, offering a modernized retro feel for attention-grabbing typography.
Spacing and shape proportions create a strong horizontal presence, and the squared-round construction gives the design a distinctly modular feel. At smaller sizes the dense counters may merge, while at headline sizes the geometry and softened corners become a defining stylistic feature.