Slab Contrasted Wimo 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, robust, retro, confident, friendly, punchy, attention, vintage feel, headline impact, legibility, blocky, bracketed, ink-trap, rounded, soft corners.
A heavy, display-oriented slab serif with broad proportions and compact internal counters. Strokes are thick with noticeable (but not delicate) contrast, and the serifs read as sturdy slabs with small brackets and carved-looking joins. Many letters show softened corners and slight notches/ink-trap-like cut-ins at tight connections, helping prevent dark spots in dense areas. The lowercase is weighty and compact, with a single-storey a and g, short extenders, and a generally squat rhythm; figures are equally bold and rounded, with the 8 and 9 especially full.
Best suited to large sizes where its slabs, notches, and rounded weight can read clearly—headlines, posters, signage, and bold brand marks. It also fits packaging and label-style layouts that benefit from a nostalgic, high-impact typographic voice, but may feel overly dense for long text at small sizes.
The overall tone is assertive and unmistakably vintage, with a warm, slightly playful toughness. Its chunky slabs and rounded massing evoke poster and packaging lettering, giving text a confident, attention-grabbing voice without feeling sharp or austere.
This design appears intended to deliver maximum presence with a classic slab-serif sensibility, combining broad letterforms, sturdy serifs, and subtle cut-ins to keep heavy shapes legible. The goal reads as a distinctive display face that balances vintage familiarity with practical attention to dark-spot control in tight joins.
In running sample text, the dense color and tight apertures create a strong headline texture, while the notched joins and bracketed slabs add a distinctive, carved personality. The width and heavy terminals produce a stable baseline and a deliberate, old-school cadence.