Sans Normal Tydem 9 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Alterglam' by Popskraft (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logo design, friendly, confident, playful, retro, impact, approachability, brand voice, display clarity, rounded, bulky, soft, compact, high-impact.
This is a heavy, rounded sans with broad, oval counters and smooth, continuous curves. Terminals are blunt and fully integrated into the stroke, producing a soft, cushioned silhouette rather than sharp corners. The forms lean on near-circular bowls (notably in O, o, 0, and 8) and generous interior whitespace relative to the thick strokes, helping keep the texture open despite the weight. Lowercase includes a single-storey a and g, round i/j dots, and a short-shouldered r; overall spacing reads tight and sturdy, creating a dense, even typographic color in text.
It performs best in short to medium-length display settings where impact and warmth are needed—headlines, signage, packaging, and brand marks. The dense, rounded shapes also work well for attention-grabbing UI labels or social graphics, especially when set with comfortable line spacing to preserve clarity.
The tone is upbeat and approachable, with a bold friendliness that feels suited to contemporary branding as well as a subtle nod to mid-century display lettering. Its rounded geometry and chunky rhythm communicate confidence without aggression, making it feel inviting and slightly playful.
The design appears intended to deliver maximum presence with a friendly, rounded voice—prioritizing bold readability and a cohesive, geometric texture across uppercase, lowercase, and figures. The single-storey lowercase and circular punctuation details suggest an emphasis on approachability and modern display versatility.
Capitals are simple and highly legible, with strong geometric construction and minimal modulation. Numerals are robust and rounded; the 2 and 3 show prominent curved bowls, while the 1 is simple and upright, reinforcing a straightforward, utilitarian feel within an overall soft style.