Sans Contrasted Kide 7 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, modernist, art-deco, futuristic, playful, display impact, stylistic signature, retro futurism, brand distinctiveness, geometric, monolinear stems, rounded bowls, sharp joins, open counters.
This typeface pairs geometric, near-circular bowls with extremely thin hairline connectors and occasional heavy horizontal strokes, creating a crisp two-weight rhythm inside each glyph. Curves are smooth and clean, while junctions and diagonals tend to be sharp and angular, especially in letters like K, V, W, X, and Y. Many forms feel built from simple modules: round counters intersected by straight bars, with several characters showing a distinctive cut-through crossbar effect (notably in B, E, F, S, 8, and 9). Proportions are generally compact with a normal x-height, and the set mixes wide rounds (O, Q, 0) with narrower, stem-driven shapes (I, l, t), giving the line a subtly irregular, variable rhythm.
Best suited for headlines, posters, and branding where its high-contrast, cut-through construction can be appreciated at larger sizes. It can add distinctive character to magazine-style editorial layouts, packaging, and event graphics, especially when used for short phrases, names, or numeric callouts. For long-running body text, the hairline elements and strong internal bars may be more effective in spacious settings or at larger text sizes.
The overall tone is sleek and stylized, evoking a retro-futurist or Art Deco sensibility with a contemporary, graphic finish. The dramatic internal contrast reads as confident and attention-grabbing rather than neutral, giving text a designed, display-forward personality. Despite the sharpness of some joins, the round bowls keep the impression friendly and playful in longer samples.
The design appears intended to reinterpret geometric sans forms through a strong internal contrast motif—thin structural strokes paired with bold bands—creating a recognizable signature across letters and numbers. It aims to deliver a polished, display-oriented voice that feels both retro-referential and modern in execution.
Hairline strokes become a defining feature in mixed-case text, where verticals in letters like b, d, h, l, and t appear especially delicate against the heavier bars. Counters are generally open and simple, helping maintain clarity, but the strong cut-through bars can become the dominant visual motif at smaller sizes. Numerals follow the same construction logic, with rounded forms and bold internal bands that make them feel particularly logo-ready.