Script Atbuv 7 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: packaging, posters, social graphics, greeting cards, branding, playful, friendly, crafty, retro, whimsical, hand-lettered feel, cheerful display, casual branding, craft aesthetic, brushy, rounded, bouncy, quirky, casual.
A casual brush-script with rounded terminals, lively curves, and noticeable stroke contrast that mimics pressure from a pen or brush. Letterforms are compact and slightly condensed, with a bouncy baseline and uneven internal rhythm that keeps the texture handwritten rather than mechanical. Capitals lean toward simple, loopless forms with occasional swashes, while lowercase shapes mix smooth ovals with narrow joins and tall ascenders/descenders for a dynamic silhouette. Numerals follow the same hand-drawn logic, staying open and legible while retaining irregular, ink-like stroke endings.
Well-suited to short headlines, packaging callouts, social media graphics, and event materials where an informal, handmade voice is desired. It also works nicely for greeting cards, café or boutique branding, and craft-focused labels, especially at medium to large sizes where the contrast and terminals remain clear.
The font feels approachable and upbeat, with a crafty, homemade warmth suited to informal messaging. Its springy movement and soft, rounded finishing give it a whimsical character that reads as personable and slightly retro.
Designed to capture the spontaneity of hand lettering while keeping forms consistent enough for repeated use in display settings. The intention appears to balance charm and readability: expressive curves and brush-like modulation paired with compact proportions that fit neatly into tight layouts.
In longer text, the stroke-contrast and tight, narrow proportions create a dark, energetic color, especially where joins thicken. The most successful results will come from giving it a bit of air—moderate tracking and comfortable line spacing—to preserve the lively counters and prevent the texture from feeling crowded.