Sans Normal Dediv 3 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'FF Real Head' and 'FF Real Text' by FontFont (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, presentation, clean, modern, neutral, friendly, minimal, versatility, clarity, modernity, simplicity, geometric, rounded, open, crisp, balanced.
A clean sans with predominantly geometric construction and softly rounded bowls. Strokes are even and unmodulated, with smooth curves and straightforward terminals that keep forms crisp at display sizes. Counters are open and circular-to-oval, and spacing feels steady and regular, giving lines an orderly rhythm. The lowercase shows simple, single-storey shapes (notably a and g), while capitals stay restrained and symmetrical with minimal stylistic quirks.
Works well for interface typography, product branding, and general-purpose graphic design where clarity and a modern, unobtrusive voice are desired. It also suits signage and short-to-medium headline settings thanks to its clean geometry and open counters.
The overall tone is neutral and modern, with a quiet friendliness coming from the rounded forms and open apertures. It reads as straightforward and unpretentious—more functional than expressive—suited to clean, contemporary visual systems.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and visual neutrality, using geometric round forms to achieve a modern, approachable character without adding decorative complexity.
Round letters like O/C/Q are notably circular, contributing to a geometric feel, while diagonals (A, V, W, Y) remain sharp and controlled. Numerals are simple and highly legible, with clear distinctions between similar forms.