Sans Normal Olmoz 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite, 'Daikon' by Pepper Type, 'Soin Sans' and 'Soin Sans Pro' by Stawix, 'Santral' by Taner Ardali, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, approachable, modern, energetic, confident, display impact, modern branding, friendly clarity, simple geometry, rounded, compact, punchy, clean, geometric.
A heavy, rounded sans with broad, smooth curves and firmly cut terminals. Shapes lean toward geometric construction—circular bowls, even shoulders, and stable verticals—while keeping soft corners that prevent the texture from feeling harsh. Counters are moderately open for the weight, and the spacing reads compact but not cramped, producing a dense, poster-ready rhythm. Uppercase forms feel sturdy and symmetrical; lowercase is similarly robust with a single-storey a and g, and short, confident ascenders and descenders.
This font is best suited to short-to-medium display text such as headlines, posters, brand marks, packaging callouts, and wayfinding/signage where strong presence and quick recognition matter. It can also work for UI labels and promotional text when a friendly, modern tone is desired, though its dense weight is most effective above body-text sizes.
The overall tone is friendly and contemporary, with a straightforward, no-nonsense presence. Its rounded geometry gives it an approachable voice, while the heavy build adds confidence and impact for messaging that needs to feel direct and upbeat.
The design appears intended as a versatile, high-impact rounded sans that balances geometric clarity with warmth. It aims to deliver bold, readable shapes with a clean, contemporary flavor suitable for modern branding and attention-grabbing display typography.
Figures are large and high-impact, with clear, simplified silhouettes that match the letterforms. Diagonals and joins (notably in k, v, w, x) are crisp and decisive, helping maintain clarity at display sizes despite the dense weight.