Sans Normal Abrat 10 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, advertising, packaging, clean, modern, friendly, dynamic, neutral, oblique emphasis, clean readability, contemporary tone, versatile styling, rounded, humanist, open apertures, soft terminals, oblique rhythm.
A clean, oblique sans with rounded construction and smooth, low-contrast strokes. Forms lean consistently forward, with generous internal space and open apertures that keep counters clear. Curves are circular to slightly elliptical, and terminals finish softly without sharp cuts, giving the letterforms a polished, even texture. Proportions feel slightly expanded with comfortable width, and spacing reads steady and unforced across capitals, lowercase, and numerals.
Works well for interface typography, product branding, and editorial layouts where a modern italic voice is needed without sacrificing clarity. It also suits headlines, short paragraphs, and promotional materials that benefit from a clean, forward-leaning emphasis.
The overall tone is modern and approachable, balancing neutrality with a subtle sense of motion from the slant. Its rounded shapes and open forms create a friendly, contemporary voice rather than a technical or rigid one.
Likely designed as a versatile oblique companion for contemporary sans typography, emphasizing legibility through open counters and simple geometry while adding energy via a consistent slant.
The sample text shows a smooth typographic color at reading sizes, with clear differentiation between characters and a consistent oblique angle across the alphabet and figures. Numerals appear straightforward and legible, matching the font’s rounded, sans structure.