Sans Normal Admah 12 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'CF Mod Grotesk' by Fonts.GR, 'Remoto' by JAM Type Design, 'Bassen' by SRS Type, 'Arbeit' by Studio Few, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui text, editorial, posters, modern, clean, energetic, confident, friendly, modern utility, emphasis, clarity, systematic design, oblique, geometric, monoline, open apertures, rounded.
A slanted sans with smooth, geometric construction and monoline strokes. Bowls and counters are broadly rounded, while joins and terminals stay crisp and uncluttered, giving the letters a sturdy, even rhythm. The overall proportions feel expanded and airy, with open apertures and generous internal space that keep forms like C, G, S, and e clear at a glance. Numerals follow the same straightforward geometry, with rounded curves and stable verticals that match the alphabet’s steady texture.
This font suits brand systems that need a modern, approachable italic voice, as well as headlines and subheads where slant and width add emphasis without resorting to heavy weight. It can also work in UI labels, dashboards, and editorial callouts where clarity and a clean rhythm matter.
The tone is contemporary and direct, balancing friendliness from its rounded forms with a brisk, forward-leaning momentum. It reads as practical and tech-adjacent without feeling cold, lending a confident, active voice to headlines and short text.
The design appears intended as a versatile, contemporary sans italic that delivers emphasis through consistent slant and broad, geometric proportions. Its simple terminals and open shapes suggest a focus on clarity and neutrality across a wide range of display and interface contexts.
The italic angle is consistent across upper and lower case, and the overall spacing feels comfortable rather than tight, contributing to a calm, readable flow. Curves appear carefully normalized across letters and digits, producing a cohesive, systematic feel.