Sans Normal Adkiv 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Afical' and 'Expline' by Formatype Foundry, 'Helvetica Now' by Monotype, 'Clobber Grotesk' by Wordshape, and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, dynamic, clean, sporty, technical, convey motion, modern utility, clear emphasis, system consistency, oblique, geometric, crisp, open counters, rounded terminals.
A slanted sans with a clean, contemporary skeleton and smooth, rounded curves. Strokes are even and steady, with low modulation and crisp joins that keep letterforms sharp in motion. Proportions feel balanced with a moderately tall lowercase and open counters; round letters stay near-circular while straight-sided forms maintain clear, uncluttered geometry. Numerals match the rhythm of the letters, reading plainly with simple, functional shapes and consistent spacing.
Works well for branding and display typography where a sense of momentum is desired, such as sports, tech, transportation, or contemporary retail. It also suits interface labels, packaging, and signage where a slanted sans can add emphasis while remaining legible at small to medium sizes.
The overall tone is energetic and forward-leaning, projecting speed and efficiency without feeling aggressive. Its restrained construction and open shapes keep it approachable and readable, giving it a modern, utilitarian confidence suited to streamlined visual systems.
Likely designed as a versatile italic sans that delivers a modern, fast-paced voice while preserving everyday readability. The emphasis appears to be on clean geometry, consistent stroke behavior, and a dependable texture in both all-caps and mixed-case text.
The italic angle is pronounced enough to communicate motion in headlines, while the relatively open apertures and steady stroke weight help maintain clarity in longer lines. The design favors straightforward forms over stylized quirks, supporting a consistent texture across mixed-case settings.