Script Asbug 10 is a bold, very narrow, high contrast, italic, short x-height font.
Keywords: logotypes, packaging, invitations, headlines, quotes, elegant, vintage, playful, confident, lyrical, signature feel, vintage charm, decorative caps, display impact, handcrafted tone, brushy, looped, swashy, calligraphic, bouncy.
A slanted, brush-influenced script with pronounced thick–thin modulation and tapered terminals. Strokes show a rhythmic, slightly bouncy baseline and rounded joins, with occasional entry/exit flicks that suggest quick, confident pen movement. Capitals feature prominent loops and soft swashes, while lowercase forms stay compact with narrow counters and a relatively small x-height. Numerals follow the same cursive logic, with curved, open forms and teardrop-like terminals that keep the set visually cohesive.
Well-suited to branding marks, boutique packaging, menu titles, greeting cards, and invitation suites where a handcrafted signature feel is desired. It performs particularly well for short headlines, pull quotes, and name-based treatments where the swashy capitals can be featured without crowding.
The overall tone feels classic and personable—formal enough for invitations, but lively rather than strict. Its looping capitals and energetic slant give it a romantic, vintage flavor, while the brushy contrast adds a confident, hand-signed character.
The design appears aimed at delivering a polished, hand-lettered script that balances decorative capitals with readable lowercase rhythm. Its contrast and looping structure suggest an intention to evoke traditional calligraphy and brush lettering in modern display typography.
Letterforms maintain consistent rightward momentum and a smooth texture at larger sizes, but the tight internal spaces and strong contrast suggest it will look best when given breathing room (slightly looser tracking and comfortable line spacing). The more elaborate capitals can dominate, making the font especially effective when used for initials or short lead words.