Sans Superellipse Ukrag 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Diamante EF' by Elsner+Flake, 'Tradesman' by Grype, 'Device' by Hanken Design Co., 'Berber' by Letterbox, 'Diamante Serial' by SoftMaker, 'TS Diamante' by TypeShop Collection, 'Forgotten Futurist' by Typodermic, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, sturdy, sporty, retro, assertive, impact, clarity, ruggedness, modernized retro, geometric consistency, blocky, squared, rounded, compact, modular.
A heavy, block-driven sans with rounded-rectangle (superelliptical) bowls and softened corners throughout. Strokes are uniformly thick with minimal contrast, producing a dense, high-impact texture. Proportions lean compact, with wide counters kept tight by the mass of the stems; curves resolve into squared-off arcs rather than true circles. Joins and terminals are mostly blunt and flat, giving a constructed, modular rhythm across both capitals and lowercase. Numerals follow the same squared-round logic, reading cleanly in large sizes with a distinctly geometric silhouette.
Best suited for bold display settings such as headlines, posters, labels, and brand marks where strong silhouettes and tight, blocky forms help messages land quickly. It can work well for signage and wayfinding at larger sizes, and for packaging or product naming where a rugged, industrial feel is desirable.
The overall tone is bold and utilitarian, combining a retro industrial flavor with a sporty, headline-first attitude. Its squared rounds and compact spacing convey strength and efficiency rather than elegance, making the voice feel direct, mechanical, and confident.
The font appears designed to maximize impact and legibility through thick, even strokes and consistent rounded-rectangle geometry. Its simplified, constructed letterforms suggest an intention toward strong display performance and a distinctive, machine-like visual signature.
The design’s identity comes from consistent superelliptical rounding—letters like O/Q and bowls in b/d/p echo rounded rectangles, while straight-sided forms keep a strong vertical presence. The lowercase shows simplified, robust constructions that maintain clarity under heavy weight, and the punctuation in the sample text reads as straightforward and functional.