Serif Flared Atja 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, editorial, luxury, classic, fashion, elegant, premium tone, editorial impact, classic refinement, high contrast, sharp serifs, flared terminals, calligraphic, crisp.
A high-contrast serif with a distinctly calligraphic stress and sharp, tapered serifs that often widen subtly into flared endings. Curves are clean and open, with fine hairlines and strong vertical stems creating a bright, elegant rhythm. Capitals feel stately and sculpted, while the lowercase keeps a traditional bookish structure with a moderate x-height, compact joins, and refined details in bowls and shoulders. Numerals follow the same formal model, mixing sturdy verticals with delicate, needle-like horizontals and diagonals for a polished, display-forward texture.
Best suited to headlines, decks, pull quotes, and other display settings where its contrast and detailing can be appreciated. It fits editorial design, luxury and fashion branding, premium packaging, and event or cultural posters that call for an elegant, high-end typographic voice.
The overall tone is refined and upscale, balancing classical gravitas with a modern, fashion-oriented crispness. Its dramatic stroke contrast and sharp finishing give it a confident, editorial presence suited to premium branding and sophisticated layouts.
The design appears intended to deliver a contemporary take on a classic high-contrast serif, emphasizing refined hairlines, sharp finishing, and a poised, premium rhythm for statement typography in brand and editorial contexts.
The face maintains a consistent contrast model across caps, lowercase, and figures, with especially delicate hairlines that benefit from generous sizing and careful reproduction. The silhouettes read cleanly in short lines and titles, and the crisp terminals add a subtle bite that keeps it from feeling overly soft or nostalgic.