Sans Normal Ribub 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, 'Merge Pro' by Philatype, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, signage, friendly, playful, casual, warm, approachable, approachability, clarity, informality, warmth, impact, rounded, soft corners, chunky, open counters, smooth curves.
A rounded sans with thick, even strokes and gently softened corners throughout. Curves are full and smooth, counters are open, and terminals tend to end in rounded or subtly angled cuts, producing a buoyant rhythm in text. Proportions lean toward compact, sturdy letterforms with simple geometry and minimal detailing, keeping the overall texture clean and cohesive.
Well suited to branding and packaging that benefits from a friendly, modern tone, as well as headlines, posters, and short callouts where its rounded weight can stand out. It can also work for UI labels, signage, and educational or kids-oriented materials where a warm, non-intimidating sans is preferred. For extended body text, it is likely strongest at comfortable sizes where the bold texture doesn’t overwhelm the page.
This font feels friendly and approachable, with a casual, upbeat tone. Its rounded terminals and soft curves give it a warm, slightly playful voice that reads as modern and informal rather than strict or technical.
The design appears intended to deliver clear, high-impact readability while maintaining a soft, personable character. Its rounded construction and simplified shapes suggest a goal of looking contemporary and inviting, suitable for attention-grabbing copy without feeling harsh.
The uppercase forms read solid and geometric, while the lowercase adds a more informal, bubbly feel; together they create a lively typographic color. Numerals match the same rounded, sturdy construction and look consistent in weight and presence.