Sans Normal Rimaf 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, ui labels, friendly, modern, approachable, clean, playful, approachability, clarity, modernity, versatility, rounded, soft corners, geometric, monoline, open counters.
A rounded, geometric sans with monoline strokes and generously curved joins. Terminals are softened and often slightly squarish-rounded, giving the letters a sturdy, contemporary silhouette. Round letters (C, O, Q) read as near-circular with open apertures, while straight-sided forms (E, F, H, L) keep crisp verticals and horizontals without sharp corners. Lowercase forms are compact and clear, with a single-storey a and g and a gently curved, simple r; the numerals follow the same soft, heavy-yet-even rhythm with wide bowls and stable baselines.
Well-suited to branding systems, packaging, and promotional headlines where a warm, contemporary sans is needed. It should also work effectively for UI labels, navigation, and short text in product contexts thanks to its open forms and smooth, consistent stroke behavior.
The overall tone is friendly and accessible, leaning modern and upbeat rather than formal. Its rounded construction and smooth corners give it a welcoming, slightly playful voice that still feels practical and legible for everyday interface and branding use.
The design appears intended to deliver a modern geometric sans with softened corners for a more human, approachable feel. It prioritizes clarity and consistency across cases and numerals while maintaining a distinctive rounded voice suitable for contemporary visual identities.
Spacing and proportions feel balanced and steady, with consistent curve tension across rounds and diagonals. The diagonal-heavy letters (K, V, W, X, Y) maintain the same softened treatment as the verticals, keeping a cohesive texture in both caps and lowercase. The digit set appears designed for clarity at a glance, with rounded forms and uncomplicated shapes.