Sans Normal Obbak 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Panton Rust' by Fontfabric, and 'Devinyl' by Nootype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, modern, playful, attention, bold branding, clarity, modern warmth, display impact, rounded, geometric, blocky, compact, high-ink.
A heavy, rounded sans with compact proportions and low-contrast, monolinear construction. Curves are built from broad circular forms (notably in C, G, O, S), paired with straight-sided verticals that keep counters relatively small and dense. Terminals are clean and mostly squared-off, with subtle rounding that softens the overall texture. The lowercase shows a sturdy, utilitarian skeleton with a single-storey a and g, short apertures, and a consistent, even rhythm that stays legible at large sizes.
Best suited for headlines, short statements, and brand marks where strong visual impact is needed. It works well on posters, packaging, and signage, especially when set with ample spacing to prevent the heavy forms from closing up. For longer passages, it performs most comfortably at larger sizes or with looser tracking.
The overall tone is bold and direct while remaining approachable due to its rounded geometry. It reads as contemporary and energetic, with a slightly playful friendliness that avoids looking delicate or formal. The weight and tight internal spaces give it a strong, attention-grabbing presence suited to assertive messaging.
This design appears intended as a bold, geometric display sans that combines modern simplicity with rounded warmth. The consistent stroke logic and compact counters suggest a focus on punchy readability and a strong silhouette in attention-driven applications.
In text, the dense counters and wide strokes create a dark, compact color that benefits from generous tracking and line spacing. Numerals follow the same rounded, sturdy logic, with simplified shapes that prioritize clarity and punch over refinement.