Slab Contrasted Erpe 1 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Gold' by FontMesa, 'Ziggurat' by Hoefler & Co., and 'Huemul Slab' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, western, poster, assertive, retro, industrial, impact, heritage, display, chunky, blocky, bracketed, compact, robust.
A heavy slab-serif with broad proportions, compact counters, and a strongly structured, rectangular build. Strokes are thick and sturdy with subtly modulated joins, and the slab terminals read as solid blocks with slight bracketing rather than sharp, hairline connections. Curves are rounded but restrained, producing a dense rhythm in text; apertures stay fairly tight, and the overall texture is dark and even. Numerals and capitals share the same muscular, squared-off presence, giving the set a consistent, impactful silhouette.
Best suited to headlines, posters, and branding where strong presence is required, as well as packaging and signage that benefits from a vintage or utilitarian voice. In longer passages it produces a dense, attention-grabbing color, making it more appropriate for short blocks of text, pull quotes, and display copy than for small-size reading.
The tone is bold and no-nonsense, evoking classic wood-type and display printing with a confident, workmanlike attitude. Its chunky slabs and wide stance lean toward Americana and heritage signage, projecting strength, reliability, and a bit of theatrical flair.
The design appears intended to deliver maximum impact with a classic slab-serif structure, combining bold slabs, compact counters, and broad proportions to recall traditional print and signage while remaining clean and consistent across the alphabet and numerals.
Spacing and internal shapes prioritize mass over air, so letterforms feel packed and weight-forward. The slabs and flat-sided forms create strong horizontal emphasis, which helps the face hold up in large sizes and high-contrast layouts.