Slab Contrasted Fuhu 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Egyptian Slate' by Monotype and 'Gintona Slab' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, packaging, athletic, collegiate, western, industrial, punchy, impact, authority, tradition, team spirit, ruggedness, blocky, bracketed, sturdy, compact, high-impact.
A very heavy, block-built slab serif with broad proportions and squared, bracketed serifs. Strokes are predominantly uniform with only slight modulation, creating strong, dense letterforms and a steady horizontal rhythm. Counters are compact (notably in B, R, a, e), terminals are blunt, and joins feel engineered rather than calligraphic. Lowercase keeps simple, robust construction with a single-storey a and g, sturdy verticals, and a straightforward, workmanlike texture in text.
Best suited to headline typography, posters, and branding systems that need strong presence at a distance. It’s a natural fit for sports identities, event graphics, signage, and packaging where bold slabs and compact counters help create a firm, memorable wordshape.
The overall tone is confident and assertive, with a classic American display feel that reads as sporty and traditional. Its weight and slab structure give it a dependable, no-nonsense character that can also lean toward rustic or retro depending on color and context.
The design appears intended as a high-impact slab serif for display settings, combining broad proportions with robust bracketed serifs to deliver a classic, authoritative look. The consistent weight and squared detailing suggest an emphasis on durability and immediacy over delicacy or long-form readability.
The heavy slabs and tight internal spaces make it most comfortable at medium-to-large sizes, where the strong silhouettes and chunky serifs remain clear. Numerals match the same stout, squared construction for consistent impact in headlines and short numeric strings.