Serif Contrasted Puma 4 is a regular weight, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, fashion, branding, posters, editorial, luxury, dramatic, classic, elegance, display impact, editorial tone, luxury branding, didone-like, hairline serifs, vertical stress, calligraphic, crisp.
A high-contrast italic serif with pronounced thick–thin modulation, sharp hairline serifs, and a predominantly vertical stress. The letterforms are generously proportioned with a wide stance and smooth, sweeping curves; joins and terminals resolve into fine points that heighten the crispness. Italic construction shows a consistent rightward slant with calligraphic movement in curves and entry/exit strokes, while counters stay relatively open for a refined, airy texture at display sizes. Figures and punctuation follow the same contrast and pointed detailing, creating a cohesive, polished rhythm.
Best suited to headlines, pull quotes, mastheads, and other display settings where its fine hairlines and dramatic contrast can reproduce cleanly. It can be effective in fashion, beauty, and luxury branding, as well as in posters and invitations where a sophisticated italic voice is desired. For longer passages, it will perform most comfortably in larger sizes with ample spacing and high-quality output.
The overall tone is elegant and dramatic, with a runway/editorial sophistication typical of high-contrast italics. Its sharp hairlines and sculpted forms project luxury and formality, while the slanted motion adds a sense of energy and flair.
The design appears intended to deliver a refined, high-fashion italic serif voice by combining wide proportions with sharp hairlines and strong thick–thin contrast. Its consistent slant, vertical stress, and crisp detailing prioritize visual impact and elegance over utilitarian neutrality.
The thinnest strokes are extremely delicate relative to the bold stems, so texture and legibility will shift noticeably with size and reproduction method. The italic angle and pointed terminals give the face a distinctly stylized presence, especially in uppercase and in round letters where the contrast and stress are most apparent.