Slab Contrasted Wila 2 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Bogue' and 'Bogue Slab' by Melvastype (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logos, western, vintage, assertive, rugged, headline, impact, heritage, poster style, signage feel, bracketed, chunky, ink-trap hints, display.
A heavy, slab-serif display face with chunky, bracketed slabs and pronounced weight shifts between main strokes and joins. The forms are wide and compact, with large counters, sturdy vertical stems, and rounded joins that soften the blockiness. Serifs read as thick wedges with slight curvature and occasional notch-like cut-ins that create an ink-trap feel at tight interior corners. Lowercase is robust and compact, with a single-storey “g” and a weighty, ball-like “j” terminal; figures are similarly stout and highly graphic.
Best suited to headlines and short bursts of text where impact matters—posters, storefront signage, packaging labels, and brand marks. It also works well for pull quotes and section headers in editorial layouts where a vintage, emphatic voice is desired.
The tone is bold and theatrical, evoking letterpress-era posters and old-west or circus-style signage. Its dark color and emphatic serifs communicate confidence and a touch of nostalgia, with a handcrafted ruggedness rather than a slick modern polish.
The design appears intended to deliver maximum presence at display sizes while retaining enough internal space to stay readable in short paragraphs. Its bracketed slabs, hefty weight, and vintage detailing suggest a goal of referencing historical wood-type and poster lettering with a contemporary, consistent build.
Spacing appears generous for such a heavy design, helping counters stay open in text samples, though the overall texture remains dense and attention-grabbing. The rhythm favors strong verticals and simplified curves, creating a steady, poster-like cadence across words and lines.