Sans Normal Ragiv 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Morandi' by Monotype; 'Belle Sans' by Park Street Studio; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Radiate Sans' by Studio Sun; and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, friendly, confident, utilitarian, clean, clarity, impact, versatility, approachability, rounded, soft corners, geometric, open apertures, high legibility.
A heavy sans with broad proportions and a clean, geometric construction. Strokes are consistently thick with minimal modulation, and terminals are generally flat with subtly softened corners that keep the texture from feeling harsh. Counters are large and fairly open, with round forms (O, o, 0) reading as near-circular and rectilinear joins kept crisp. Spacing appears generous and steady, producing an even, dark typographic color that stays readable at both display sizes and in longer lines.
Well-suited to headlines, posters, and brand marks where strong presence and clarity are needed. The even rhythm and open forms also make it a good fit for UI labels, wayfinding, packaging, and other applications that benefit from bold, readable letterforms.
The overall tone is contemporary and approachable, combining assertive weight with rounded friendliness. It feels practical and straightforward rather than expressive or decorative, giving copy a confident, no-nonsense voice while remaining welcoming.
Likely designed as a versatile, high-impact sans that balances geometric simplicity with softened details for approachability. The emphasis appears to be on clear recognition at a glance, consistent texture across text, and a contemporary, adaptable voice.
Uppercase shapes lean toward simple, signage-like clarity, while the lowercase maintains clean silhouettes with minimal quirks. Numerals are sturdy and highly legible, matching the alphabet’s solid rhythm and broad stance.