Sans Normal Relil 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Aretha' and 'Pelita' by Lafontype; and 'Frutiger', 'Frutiger Arabic', and 'Neue Frutiger Devanagari' by Linotype (names referenced only for comparison).
Keywords: ui labels, app screens, headlines, signage, brand systems, modern, friendly, clean, confident, neutral, versatility, approachability, clarity, space efficiency, modernity, rounded, soft-cornered, geometric, compact, even rhythm.
A compact sans with geometric underpinnings and noticeably rounded terminals. Strokes stay even and steady, with smooth joins and generous interior curves that keep counters open. Uppercase forms are straightforward and stable; lowercase is similarly simple, with a single-storey “a” and “g” and softly finished ascenders and descenders. Overall spacing reads tight-to-moderate, producing a dense, efficient texture in paragraphs while remaining clear at display sizes.
Works well for interface labels and navigation, where clear shapes and compact rhythm help conserve space. The sturdy, rounded forms also suit headlines, product branding, packaging, and wayfinding—especially when a modern but approachable sans is needed.
The rounded finishing and simple geometry give the face an approachable, contemporary tone. It feels practical and direct rather than quirky, projecting calm confidence and a quietly friendly voice suitable for everyday communication.
Likely designed to provide a versatile everyday sans that balances geometric clarity with softened edges. The aim appears to be broad usability across digital and print contexts while maintaining a friendly, contemporary presence.
Round letters (like O/C/G) lean toward near-circular construction, while diagonals (V/W/X/Y) keep a clean, sturdy stance. Numerals are straightforward and legible, matching the letterforms’ rounded-corner logic for a cohesive set.