Sans Normal Asreb 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Benn Beckman' by Factory738 (names referenced only for comparison).
Keywords: ui text, branding, editorial, wayfinding, presentations, clean, modern, friendly, neutral, tech, versatility, clarity, modernization, neutral tone, geometric, rounded, open apertures, minimal, even rhythm.
A clean sans with predominantly geometric construction, combining circular bowls with straight, simplified joins. Strokes are even and consistent, with smooth curves and minimal modulation. Uppercase forms are crisp and open (notably the rounded C/O and straightforward E/F/L), while lowercase maintains a tidy, contemporary rhythm with a single‑storey a and g and compact, rounded counters. Terminals are mostly straight-cut, and spacing reads balanced and legible in continuous text.
Well suited to interface and product typography where clean shapes and steady rhythm support readability. It also fits contemporary branding, editorial subheads, and general-purpose print/digital layouts, and can work for signage or wayfinding where simple forms and open counters help quick recognition.
The overall tone is modern and approachable, with rounded geometry that feels calm and contemporary rather than sharp or expressive. Its neutrality and clarity give it a practical, everyday voice suitable for broad messaging without drawing attention to itself.
The design appears intended as a versatile geometric sans that prioritizes clarity and consistency across cases and numerals. It aims to provide a modern, approachable texture in both display lines and running text, relying on simple geometry and balanced proportions for broad usability.
Curves are generous and symmetrical, and counters stay open at text sizes, helping maintain clarity in paragraphs. The numerals follow the same rounded, geometric logic, with clear, uncomplicated shapes that sit comfortably alongside the letters.