Sans Superellipse Firum 2 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Millenium Pro Italic' by TypoStudio Pro (names referenced only for comparison).
Keywords: sports branding, tech branding, headlines, posters, signage, sporty, techy, dynamic, futuristic, confident, speed, modernity, streamlining, impact, oblique, rounded, squared, extended, monoline.
An oblique, extended sans with rounded-rectangle construction throughout. Curves resolve into softened corners and superelliptical bowls, while straight strokes stay firm and evenly weighted, creating a stable monoline feel. The letterforms are wide with open counters and compact apertures, and the italic slant is consistent across caps and lowercase. Terminals tend to be blunt and slightly softened rather than sharply cut, reinforcing the engineered, streamlined geometry. Numerals mirror the same rounded-squared logic, with generous width and clear, blocky silhouettes.
This face is well suited to display roles where a wide, slanted sans can communicate motion—sports identities, automotive or tech branding, and event graphics. It should work especially well in headlines, posters, and large-format signage where its broad proportions and rounded-squared forms remain clear and impactful.
The overall tone is fast, modern, and performance-oriented, combining a sporty forward lean with a tech-industrial cleanliness. Its broad stance and rounded corners read confident and contemporary, suggesting speed and efficiency rather than warmth or tradition.
The design appears intended to merge superelliptical, rounded-rectangle geometry with an oblique, extended stance to project speed and modernity. By keeping contrast minimal and forms consistent, it aims for a streamlined, contemporary voice that holds up in bold graphic settings.
The set shows a strong reliance on squircle-like bowls (notably in O/Q and rounded lowercase shapes), paired with angular joins in letters like K, M, N, and W for a crisp mechanical rhythm. The slant and width amplify horizontal momentum, and the consistent stroke weight keeps texture even in longer lines of text.