Slab Square Jowi 2 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, western, poster, collegiate, sturdy, vintage, impact, heritage, readability, utility, slab-serif, bracketed, chunky, rounded, high-impact.
A heavy slab-serif with broad proportions and compact counters, built on sturdy verticals and wide, flattened curves. Serifs are prominent and rectangular with subtle bracketing, giving joins a slightly softened, carved feel rather than razor-sharp corners. The lowercase shows single-storey forms (notably a and g) with generous, rounded bowls and short, firm terminals. Overall spacing and rhythm read solid and even, optimized for strong silhouettes and high contrast at display sizes.
Best suited to display applications where impact and clarity matter: headlines, posters, storefront or wayfinding-style signage, and bold brand marks. It can also work on packaging and labels where a vintage, sturdy voice is desired, while longer text will benefit from larger sizes and comfortable leading.
The letterforms project an assertive, workmanlike tone with a classic Americana flavor. Its chunky slabs and broad stance evoke vintage posters and utilitarian signage, balancing friendliness from rounded bowls with authority from the heavy, blocky detailing.
This design appears intended to deliver a dependable, high-impact slab-serif voice that reads quickly and holds its shape in demanding print or sign-like contexts. The softened bracketing and rounded interior shapes suggest an effort to keep the tone approachable while maintaining a strong, traditional presence.
Figures are robust and headline-oriented, with simple, high-clarity shapes and minimal delicacy. The sample text shows strong word-shapes and a consistent color, with serifs and terminals remaining stable across straight and curved strokes.