Sans Normal Efrif 10 is a light, wide, low contrast, italic, tall x-height font.
Keywords: ui design, branding, headlines, posters, editorial, modern, friendly, clean, approachable, techy, modern utility, friendly clarity, sleek motion, geometric simplicity, rounded, airy, smooth, open, geometric.
A clean, rounded sans with gently forward-leaning forms and smooth, continuous curves. Strokes appear uniform with minimal modulation, creating an even color and an airy texture in text. Counters are open and generously sized, and the joins stay soft rather than sharp, giving letters a calm, streamlined geometry. Overall proportions feel slightly expanded with comfortable spacing, producing a relaxed rhythm and high legibility at display and text sizes.
Well-suited to UI and app typography, where its open shapes and smooth rhythm support quick scanning. It also works well for branding, headlines, and poster typography that benefits from a contemporary, approachable voice. In editorial layouts, it can serve as a clean sans for short to medium passages, especially where a softer geometric feel is desired.
The tone is modern and friendly, balancing a contemporary, tech-forward feel with approachable softness. Its rounded construction keeps it from feeling austere, while the controlled geometry maintains a professional, product-ready character.
The design appears intended to deliver a contemporary sans with softened geometry and an easy reading texture, pairing a sleek forward motion with friendly roundness. It aims for versatility across interface and display contexts while keeping forms simple, consistent, and visually calm.
Round characters like O and Q read very circular and open; the Q uses a simple, unobtrusive tail that maintains the smooth silhouette. The numerals follow the same rounded logic, with clear shapes and consistent stroke behavior that aligns well with the letterforms.