Script Pozo 7 is a very bold, normal width, medium contrast, upright, short x-height font.
Keywords: logos, packaging, headlines, posters, signage, friendly, retro, playful, cozy, handmade, handcrafted feel, nostalgic tone, display impact, approachability, rounded, bouncy, brushy, chunky, soft terminals.
A chunky, rounded script with heavy, brush-like strokes and softly tapered terminals. Letterforms show a lively, bouncy baseline and irregular rhythm typical of hand lettering, with occasional connections in the lowercase and smooth, looping joins where strokes meet. Curves are generous and counters are relatively tight, giving the design a compact, inked-in feel; capitals are sturdy and slightly decorative, pairing well with the more flowing lowercase. Numerals are similarly weighty and rounded, matching the informal, sign-painter texture of the alphabet.
Best suited to short-to-medium display text where its bold, rounded strokes and handwritten motion can be appreciated—such as logos, packaging fronts, posters, storefront signage, and social media graphics. It can also work for pull quotes or section headers when a friendly, retro-leaning voice is desired.
The overall tone is warm and approachable, with a nostalgic, handcrafted flavor that feels casual rather than formal. Its buoyant curves and thick strokes read as cheerful and inviting, suggesting vintage shop signage, café menus, and playful branding.
The font appears designed to emulate confident brush lettering with a smooth, rounded finish—prioritizing personality, warmth, and strong silhouette impact for branding and display applications.
The design maintains consistent stroke mass across uppercase, lowercase, and figures, creating a strong silhouette at display sizes. The lively, slightly uneven handwritten spacing adds character, while the rounded terminals keep the texture soft and non-aggressive.