Sans Normal Sulos 7 is a bold, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, energetic, friendly, retro, impact, motion, approachability, display emphasis, rounded, oblique, bouncy, soft terminals, high slant.
A heavy, oblique sans with rounded, sculpted forms and a distinctly right-leaning stance. Strokes are smooth and slightly swelling in places, with soft, tapered terminals that keep the texture fluid rather than blocky. Counters are generally open and rounded, and curves dominate the construction, giving letters a buoyant, forward-moving rhythm. Overall proportions read wide and low-slung, with generous bowls and broad joins that create a strong, compact line color in text.
Best suited for display settings where its slant and heavy presence can read as intentional: headlines, posters, event graphics, and sports or action-oriented branding. It can also work well for short product names and packaging callouts where a friendly, energetic emphasis is desired. For longer passages, its dense weight and strong slant suggest using larger sizes or generous spacing to maintain clarity.
The font conveys speed and motion through its pronounced slant and streamlined curves, landing in a sporty, upbeat tone. Rounded endings and soft transitions add approachability, keeping the look friendly rather than aggressive. The overall feel leans retro-leaning and playful, like classic athletic branding or dynamic display lettering.
The design appears intended to combine the impact of a heavy display sans with the motion cues of an oblique style, using rounded geometry and softened terminals to keep the tone approachable. Its wide stance and smooth curves prioritize bold visibility and a dynamic, forward-leaning personality.
Lowercase shapes emphasize roundedness and momentum, with single-storey forms and looped descenders that add a casual, handwritten-adjacent flavor without becoming script. Numerals are similarly rounded and sturdy, designed to keep weight and rhythm consistent alongside letters, which helps short bursts of text feel cohesive and punchy.