Sans Normal Jomof 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Dez Now Sans' by Dezcom, 'City Boys' and 'City Boys Soft' by Dharma Type, 'FS Irwin' by Fontsmith, 'Telder HT Pro' by Huerta Tipográfica, and 'Joanna Sans Nova' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, urgent, energetic, assertive, contemporary, attention, momentum, impact, modernity, promotional, slanted, oblique, chunky, compact, punchy.
A heavy, right-slanted sans with broad, compact letterforms and smooth, rounded curves. Strokes are thick and relatively even, with subtle contrast and softened joins that keep counters open despite the weight. Terminals tend to be blunt and slightly angled, reinforcing the forward-leaning rhythm. The overall color is dense and loud, with sturdy numerals and a cohesive, tightly paced texture in text.
Best suited to short, high-impact applications such as headlines, poster copy, event promotions, branding lockups, packaging callouts, and sports- or fitness-adjacent graphics. It can work for brief subheads or emphasis in editorial settings, but the dense weight and slant make it more effective for display use than extended reading.
The tone reads fast, forceful, and action-oriented, with a modern, kinetic feel. Its strong slant and saturated weight create a sense of movement and urgency, leaning toward sporty or promotional energy rather than quiet neutrality.
The design appears intended to deliver maximum punch and momentum in a clean sans style, pairing bold silhouettes with a consistent italic angle for immediate attention and a contemporary, performance-driven voice.
In longer lines, the combination of bold mass and pronounced slant produces a strong directional flow and a high-contrast presence against the page, making spacing and line length feel visually impactful even at moderate sizes.