Sans Normal Idguk 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, quotes, headlines, friendly, casual, approachable, lively, handwritten, human warmth, casual clarity, friendly emphasis, informal display, rounded, monoline, soft terminals, slanted, open counters.
A slanted, monoline sans with rounded construction and gently soft terminals throughout. Strokes keep an even thickness with minimal contrast, and curves are smooth and somewhat inflated, giving bowls and counters a spacious, open feel. The rhythm is relaxed with variable character widths and slightly irregular, hand-drawn proportions, while still maintaining clear, consistent forms across the alphabet and numerals.
This font works well for short-to-medium text where a casual, human tone is desirable—brand taglines, packaging copy, social media graphics, quotes, and display headlines. It can also serve as a personable interface or app accent face where warmth and readability are more important than strict formality.
The overall tone feels informal and personable, like neat marker writing. Its soft curves and steady, forward slant add energy without becoming aggressive, creating a warm, conversational voice suited to friendly messaging.
The design appears intended to blend the clarity of a simple sans with the approachability of handwriting, using rounded shapes, even strokes, and a consistent italic slant to create an energetic but readable texture.
Uppercase forms read cleanly and simple, while lowercase letters lean more handwritten in spirit, especially in the rounded arches and loop-like shapes. Numerals follow the same soft, casual logic, with open, easy-to-read silhouettes that match the text color and spacing of the letters.