Sans Normal Edrah 1 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, casual, playful, approachable, quirky, approachability, informality, modern charm, soft clarity, humanist, hand-drawn, soft, rounded, airy.
A slanted sans with gently tapered strokes and softly rounded terminals. Letterforms are compact and slightly condensed, with open apertures and smooth, elliptical bowls that keep counters clear. The rhythm feels lively and uneven in a controlled way, with subtle stroke modulation and occasional calligraphic flicks (notably in curved joins and descenders). Uppercase shapes stay simple and upright in construction while sharing the overall forward lean, and the lowercase shows a single-storey a and g with generous curves and clean, uncluttered interiors.
This face works best where a friendly voice is needed: brand marks, packaging, short headlines, pull quotes, and display text. It can also serve in brief UI or editorial accents where an informal, human tone is desirable, especially at medium-to-large sizes where the curved details and slanted rhythm remain clear.
The overall tone is warm and informal, with a handwritten energy that reads as friendly rather than formal. Its soft curves and slight bounce give it a personable, conversational feel suited to lighthearted and approachable messaging.
The design appears intended to blend the cleanliness of a sans with a lightly hand-rendered, forward-leaning character. Its rounded construction and open counters suggest an emphasis on approachability and legibility while retaining a distinct, playful personality.
The italics-like slant is a defining feature and contributes to motion in text blocks. Numerals are simple and readable with rounded forms, aligning well with the letter shapes and maintaining a consistent, easygoing texture in running copy.