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Slab Contrasted Piha 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Rooney' by Jan Fromm and 'Modum' by The Northern Block (names referenced only for comparison).

Keywords: headlines, posters, branding, packaging, signage, sturdy, classic, authoritative, editorial, collegiate, impact, readability, tradition, authority, bracketed, blocky, robust, high-ink, rounded terminals.

A heavy, slab-serif design with broad proportions and a compact, high-ink silhouette. Serifs are prominent and mostly bracketed, creating strong horizontal anchors and a steady baseline. Strokes stay largely even with only mild modulation, and counters are relatively tight, giving the letters a dense, emphatic texture. Curves are full and smooth, while joins and terminals read as firmly cut, producing a confident, poster-ready rhythm across both capitals and lowercase.

Best suited for short-form display work where strong letterforms and dense typographic color help carry a message—headlines, posters, packaging, labels, and signage. It can also serve as a distinctive secondary typeface for editorial layouts when set at larger sizes where its slabs and tight counters stay crisp and intentional.

The overall tone is sturdy and traditional, with a familiar, workmanlike seriousness. It evokes editorial and institutional typography—confident, legible, and a bit old-school—while the bold slabs add a touch of collegiate signage and headline punch.

This font appears designed to deliver a forceful, dependable slab-serif voice: wide, weighty letters with pronounced serifs that hold up in impactful settings. The emphasis is on clarity and authority rather than delicacy, aiming for a classic, headline-forward presence.

Uppercase forms are notably broad and stable, and the lowercase maintains a solid, readable structure with clear differentiation in key shapes. Numerals appear equally weighty and straightforward, matching the font’s dense color and strong horizontal emphasis.