Sans Normal Lumov 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Actay' by Arodora Type, 'Mazzard' by Pepper Type, 'Mozaic' by TipoType, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, sporty, retro, punchy, friendly, impact, approachability, momentum, display focus, brand presence, rounded, soft corners, compact counters, oblique slant, heavy terminals.
A heavy, obliqued sans with broad proportions and rounded, softened corners throughout. Strokes are consistently thick with minimal contrast, creating dense, compact counters in letters like a, e, and s. Curves are smooth and geometric-leaning, while diagonals (A, K, V, W, X) are bold and stable, giving the design a strong forward rhythm. The lowercase shows a single-storey a and g, round dots on i/j, and a generally sturdy, simplified construction that favors clarity at large sizes.
Best suited to display roles where impact and immediacy matter—headlines, posters, product packaging, and bold brand marks. The oblique stance and rounded geometry also fit energetic themes such as sports, entertainment, and youth-oriented campaigns, especially at medium-to-large sizes.
The overall tone is energetic and approachable, combining a sporty forward slant with friendly rounded forms. Its weight and width read as confident and attention-seeking, evoking poster and headline typography with a slightly retro, pop-graphic feel.
This design appears intended as a high-impact, friendly display sans that prioritizes bold silhouette, forward motion, and simple geometric readability. The rounded shaping and compact internal spaces suggest a focus on punchy word shapes and strong presence rather than delicate detail.
Spacing appears intentionally generous for such heavy shapes, helping counters stay legible despite the dense stroke weight. Numerals are equally robust and round-shouldered, matching the alphabet’s mass and forward motion for consistent impact across display settings.