Slab Square Ogna 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Ascender Serif' by Ascender and 'Orbi' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, industrial, confident, classic, impact, stability, legibility, print voice, sturdy, blocky, bracketed, high-ink, compact.
A heavy, slab-serif design with broad proportions, squared-off serifs, and a solid, even color on the page. Strokes are thick with modest contrast and largely horizontal/vertical stress, giving a sturdy, architectural rhythm. Serifs read as bold slabs with subtle bracketing, and terminals tend toward flat, cut ends rather than tapered finishes. Lowercase forms are robust and slightly compact in their counters, with short-to-moderate ascenders and descenders that keep lines feeling dense and anchored. Numerals share the same weight and squarish, built-up structure, matching the text face’s strong, poster-ready presence.
Best suited for headlines, subheads, and display typography where a strong, stable slab-serif voice is desirable. It also works well for editorial pull quotes, book or magazine titling, packaging, and signage that benefits from sturdy letterforms and a dense, high-impact typographic color.
The overall tone is authoritative and workmanlike, blending a traditional print sensibility with an industrial, no-nonsense sturdiness. It feels confident and emphatic, suited to statements that need to land with weight and clarity.
The design appears intended to deliver a bold, dependable slab-serif look with clear structure and strong presence, prioritizing impact and legibility in display and editorial contexts.
In text, the font produces a dark, consistent texture with clear word shapes and strong baseline stability. The slabs and broad letterforms emphasize horizontals, giving headings a grounded, sign-like feel while still remaining readable in paragraph settings at larger sizes.