Serif Normal Lurem 13 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Thermal' by TipoType (names referenced only for comparison).
Keywords: headlines, book covers, editorial, display text, branding, authoritative, traditional, scholarly, classic, legibility, authority, classic tone, headline impact, editorial utility, bracketed, oldstyle, robust, sturdy, bookish.
This serif face has sturdy, bracketed serifs and pronounced thick–thin modulation, giving the letters a carved, oldstyle flavor while remaining fairly upright. Capitals are broad and weighty with confident vertical stems and smoothly transitioning joins; round letters show clear stress and deep counters. Lowercase forms are compact and rhythmic, with strong vertical emphasis and a distinct, ball-terminal ear on the double-storey g; the i/j dots are round and prominent. Numerals are full and substantial, with classic lining proportions that match the heft of the capitals.
It performs best where a strong serif presence is desired: magazine and newspaper-style headlines, book jackets, section openers, and brand marks that need tradition and authority. In longer passages it can work for short-form editorial or pull quotes, especially when generous leading is available to balance its dark color.
The overall tone is formal and dependable, with an editorial gravity that feels traditional rather than decorative. It conveys confidence and seriousness, suitable for voice-of-record typography and heritage-leaning branding.
The design appears intended as a robust, high-contrast text serif with classic proportions, aiming to combine traditional book typographic cues with enough weight and width to hold up in impactful titles and editorial layouts.
At text sizes the dense color and strong serif presence create a firm, dark texture, while the high contrast adds snap in larger settings. The fit is generous and the shapes read clearly in headlines, where the broad capitals and deep curves become especially expressive.