Sans Normal Higoz 10 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: kids branding, packaging, posters, social media, headlines, friendly, playful, casual, approachable, hand-drawn, approachability, informality, playfulness, friendly legibility, rounded, soft terminals, monoline, open counters, bubbly.
A rounded, monoline sans with soft curves and gently flattened joins that create an easy, informal rhythm. Strokes stay even throughout with blunt, rounded terminals and minimal modulation, giving letters a smooth, marker-like consistency. Proportions feel on the wide side, with roomy bowls and open apertures; curves dominate over hard angles, and straight stems have subtly softened ends. Overall spacing reads relaxed and the forms lean toward simple, childlike geometry rather than strict construction.
Works well for kid-oriented materials, casual packaging, playful posters, and social media graphics where warmth and approachability are priorities. It can also serve for short headlines, labels, and UI moments that benefit from a friendly tone, especially at medium to large sizes.
The tone is warm and personable, with a lighthearted, handwritten feel that comes across as friendly rather than formal. Its rounded shapes and soft endings add a gentle, cheerful character that suits casual communication and inviting brand voices.
Likely designed to provide an approachable, informal sans that reads clearly while projecting a soft, playful personality. The consistent stroke weight and rounded construction suggest an emphasis on friendly legibility and a hand-drawn, everyday feel.
Uppercase forms are straightforward and rounded, while lowercase keeps simple, legible silhouettes with a single-storey “a” and soft, looped “g,” reinforcing the informal voice. Numerals match the same rounded construction, with curvy, open shapes that prioritize friendliness over rigid alignment.